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Sunday, August 15, 2010

My Tips on Making a Good Partner Portal

As a newbie associate manager, I have learned today that designing partner portals wasn’t that easy of a task. I’ve come to realize that partner portals have become an integral part of any channel management program, not that all software focusing on management needed one

However, I think such portals have an essential role in solving conflicts between channels. I can imagine how hard it is just to think about manually handling these types of organizational arrangements within the company. My boss said there are certain characteristics which I have to follow in order to gauge if a portal would be efficient enough for the business. Now, I figured, I should make my own tips on making a partner portal simple but good.

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First, I think a portal should ensure a free flowing content and that it should be free from any complex sentences since this type of sentence is sometimes more than a hindrance to the reader. Simple sentences give much more emphasis as well as memory retention. The portal should be simple and easy to read but should still convey the accurate meaning of any data or information shared. As they say, less is more.

Being exhaustive of the data is also a factor to be considered in designing a portal. The inclusion of important matters regarding the company, like certain policies found especially in the company, should be given and readily explained. The comprehensive details of the organization should also be given in order to tell clear information and avoid problems at later stages of any business relationship. Being clear about the sales and shipping facts are also a must if they are to be involved in the information exchange.

And of course, lastly, is the security option. Only authorized personnel should be allowed to enter and roam the premises of the portal. I understand that some companies give out more vital information to their partners which should sometimes be kept secret from their competitors. That is also why some companies pay big just for security of their portals particularly if they have many partners. The link to the portal should be found on the main website where it would entail the representative of each company in the partnership to login their credentials.

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