SEO Outsourcing: The Good and the Bad

SEO outsourcing, like most outsourcing ventures, fueled discords and debates that hone in on the controversial issues that surround it. Basically, most of the controversies are based on whether or not outsourcing is more of a liability than a solution to economic growth and stability. However, the argument that caught my attention is the one that is heavily influenced by nationalistic and oftentimes emotional premises that are central on the injustice of its practice and its detrimental effects on personal lives.



Presently, the people who are antagonistic towards outsourcing passionately argue that it is the major culprit why local economies, such as those of the U.S.A. and U.K., are in decline. Since SEO outsourcing involves contracting the services of companies from foreign countries, local citizens are thus robbed of prospective jobs, concurrently increasing unemployment rates. Valuable opportunities to develop and hone the necessary skills of the outsourced task are lost, making it harder to contend and qualify for positions in various businesses. The resulting economic decline exacerbated the financial struggles of citizens, making it increasingly difficult for them to provide for themselves and their families.

True as it may be that SEO outsourcing contributed to the downward slope of their economies, I cannot help but notice that they are blinded from witnessing and appreciating the positive effect it has on others. Majority of the countries to which SEO tasks and so on are outsourced are third world countries such as India and the Philippines where unemployment rates and economic stability are teetering on the edge of disaster. The jobs provided by outsourcing fed, clothed and sheltered countless of impoverished families.

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So what is the final verdict? I believe that for now, there is none. No one can say for sure that the suffering of a particular group outweighs that of the other. As the financial crisis continues, there will always be hopeful business ventures and methods that aim to alleviate, but inadvertently cause depression. Perhaps the day will come when both sides will be equally compensated when the global market finally gets back on its feet. But until then, the debate ensues.

Why Go for an SEO Company?

Many think that promoting a website on the Internet is a piece of cake. Just submit your link to directories and the search engines will already put your site on the web. Sorry to burst your bubble, but with the complex algorithms of search engines and architecture of the Internet, it takes more than just submitting your website URL for Google to even recognize your site. This is why most web owners are leaving Internet promotions in the hands of a legitimate SEO company.

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So the question becomes this: What does it take to make a website rule search engine results list? The best way to answer this question is to look at the Internet marketing strategies employed by top ranking sites in your niche.



If you have noticed, all these sites have one weapon against you: a leading SEO company that runs the search engine race on their behalf. With a whole team of SEO engineers, copywriters, and posters building quality links around the Internet for their site, they can be better assured of a more stable and steadier ranking on major search engines. The results also take effect a whole lot quicker. In just a span of 2 to 3 months depending on the keyword and competition, web owners can already expect Google to index their site.

So why are all these web developers shelling out cash on SEO outsourcing instead of Pay per Click advertising? For one, it is more affordable and cost-effective. Unlike SEO marketing, the effect of PPC on your rankings depends on the amount of money you can cough out, but despite spending too much finances on ads, there can never be any concrete assurance of quality traffic. With SEO on the other hand, the chances of reaching out to a larger and more targeted market is higher because a leading SEO company conducts calculated planning before any back linking strategy is carried out.