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Thursday, June 17, 2010

RelayWare Channel Management Partner Portal Review

The problem with other partner portals is that they don’t really create solutions for vendors with complex business procedures. Portals are created for vendors and resellers to provide: 24-7 open communication and support, complete and up to date product information, simple and user friendly interface, integrated database, and finally, reliable CRM (Customer Relationship Management) and CMS (Content Management System) modules.

I highly recommend Relayware for vendors seeking solutions for their channel management needs. This web-based application can be integrated with the vendor’s database or file management system. Content management is easier; it supports multiple languages and also can support a number of sites. Distributors, VARs (Value Added Resellers), DMRs (Direct Marketing Resellers), Administrators, etc. have their own customized interfaces. This is especially helpful to not so savvy members of the partnership. Training time will be minimized with a system that is direct to the point and easy to operate. I commend the developers for the simple but logical design of the interface.

The system can be customized by the Systems Administrator to reflect only what they want the resellers or other partners to see. This way, they system protects data that a partner, for example, is not privy to. No programming or html skills are needed to integrate the system to the company’s site and database. Using the file management system, partners can create their own database of customers. They can input the information using any browser as long as they are registered users.

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partner channel

Relayware includes a deal registration that is integral to the partnership. Resellers can upload potential leads that the vendor can deny or approve at real time so no time is wasted. By entering the data into the sales pipeline, the application will be able to compare the deal and reject duplicate deals preventing channel conflict.

All these conveniences means that channel management will be a smooth process for the vendor. Resellers will be motivated to register deals and customers, and vendors will be able to facilitate the sales which will result to increase revenues for both parties.

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